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In the face of the pandemic and widespread layoffs, Tiffany Shih knew she needed to secure a reliable source of residual income. After reading an article in Forbes about the potential of digital marketing, she took action and enrolled in a business executive course at Columbia University to learn more. With her newfound knowledge and passion for the industry, Tiffany is now determined to pave the way for women in the world of digital marketing.
Skip the Apple Tax: Save 30% on Your Ad Post in 2025
May 13
3 min read
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Why Smart Content Creators Are Switching From Instagram Boost: A Money Saving Guide
Every aspiring digital entrepreneur faces that pivotal moment: investing in their business dream. As someone who started from scratch in the digital marketing space, I deeply understand those late-night doubts. "What if it doesn't work?" "Should I stick to organic growth?" These questions aren't just common—they're universal in the content creation journey. While organic growth through social media platforms can kickstart your digital presence (I started there too!), the reality is that strategic paid promotion can accelerate your path to monetization as well. After countless hours of research and real-world testing with different advertising approaches for my NYC-inspired content, and digital marketing discoveries I've discovered what actually works—and what doesn't.
Today, I'm sharing the exact strategies I wish I'd known when starting my digital marketing journey. No more endless Google searches or expensive trial and error. Whether you're a lifestyle content creator, digital marketing newcomer, or established brand looking to scale, consider this your roadmap to growing your online presence in 2025.
The Hidden Cost Behind Instagram's Boost Button: What Creators Need to Know in 2025:
Don't let that tempting 'Boost' button on your latest Instagram post drain your advertising budget! While it promises an easy way to expand your content's reach, there's a costly secret lurking behind those convenient in-app promotions. Since February 2024, Apple has implemented a significant 30% service fee on all Instagram boost purchases made through iOS devices (iPhones and iPads).
Here's the shocking truth: when you hit that boost button through your iOS Instagram app, nearly one-third of your advertising budget isn't going to Meta or Instagram—it's going straight to Apple. This hidden fee applies before any additional taxes or local charges, significantly reducing your actual advertising spend potential.
(Quick Math: That $10 boost you're planning? Only $7 will actually go toward promoting your content!)
The Money Saving Secret:
As a digital marketer focused on maximizing ROI, I've discovered a game-changing solution that completely avoids those hefty Apple fees. The best part? It's completely FREE and gives you access to even more powerful advertising tools. Here's the money-saving secret: Instead of tapping that tempting 'Boost' button on your Instagram app, simply head to business.facebook.com/adsmanager from your desktop browser. This simple switch not only saves you that 30% Apple tax but opens up a world of advanced targeting options for your campaigns.
Unlock Advanced Marketing Features with Meta Ads Manager
If you still aren't convinced beyond saving that crucial 30% on ad spend, Meta Ads Manager is a powerhouse of advanced features that Instagram's basic boost button simply can't match.
Let me break down the game-changing benefits I've discovered:
Precision Targeting
Define your perfect audience (beyond just basic demographics)
Target specific interests like NYC fashion trends and lifestyle content
Create custom audiences based on website visitors and engagement
Budget Control & Flexibility
Start with small test budgets (perfect for that $10 daily budget)
Adjust spending in real-time based on performance
Schedule ads for optimal engagement times
Advanced Analytics
Track detailed metrics beyond basic reach and engagement
Monitor your cost per click (CPC)
Measure your click-through rate (CTR) to ensure it stays above 1%
Creative Freedom
Test multiple ad formats simultaneously
Create carousel ads showcasing your content
Design dynamic ads that adapt to viewer preferences
Think of Meta Ads Manager as your digital marketing command center – it's where strategy meets savings. Instead of just boosting posts and hoping for the best, you're investing in targeted, measurable growth.
Ready to level up your own digital marketing journey?
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🛍️ Visit my Amazon Storefront for curated fashion finds and style inspiration
📱 Follow @miss_tiffysx3 on Instagram for daily digital marketing and style tips
Join me next week as we dive into the world of paid advertising—where I'll share how I'm turning my passion for affordable fashion into a thriving digital marketing business. Trust me, you won't want to miss this!
Your fellow digital marketing fashionista🎀,
Tiffany Shih
P.S: To read more about the change in Apple Tax, read Instagram's official statement HERE.
